As you are probably aware, there are web design companies popping up all over the world, especially in developing countries where the labour is a lot cheaper – the companies can charge less to their clients for web design and digital marketing, but a lot of the time the quality isnt up to scratch. As say, you get what you pay for. Not that were saying finding an agency in another country is a bad decision but finding one thats slightly cheaper could be detrimental to your site.
Here are a few reasons you should find a local company to design your website for you:
The majority of the time the cheap labour costs produce a satisfactory-looking site, which, if thats all you’re after is fine, but if you’re looking for a stand-out website, it may be best to extend your budget – it will probably give you a better return on investment in the long run.
Quality customer service
Choosing a local ensure ensures you can talk to your designers face-to-face. A lot of correspondence is of course done through email today but nothing beats a face-to-face meeting, especially when you want to emphasise what your goals and objectives are. Gaining a rapport with your website designers is essential for them to get to know you and your company’s objectives.
No language/culture barriers
In countries where English isn’t the first language, there are always potential language/culture barriers – this could make phone calls particularly difficult, and when you are trying to discuss your websites goals, it could get quite challenging.
Tips for choosing a local company
Do your research! You should take a bit of time to suss out local companies and find out what their strengths and weaknesses are. Check their websites and their portfolios, a web design agency should have a strong website and portfolio showcasing all of their best work.Find out a company’s strengths. What type of website are you looking for? Is it going to be creatively-based or are you wanting to add an ecommerce site to your existing website? Different companies have different strengths so find one that will do your site justice.
For the practical reasons mentioned above, it’s good to search for a company close to home. If you are in India you can conduct a simple online search, for example, Local Seo Company India to find agencies to do your research.
When you narrow your choice down to a few agencies, ring and get a quote, never reveal your budget at first, keep the company guessing.
There are of course a large number of reasons why choosing a local web design company will be better for your business, but that’s not say agencies in developing countries aren’t good. If you are looking for a cheaper service, then you should expect the quality to be the same as the price you are paying for your website.
Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki, and Digital Junkies and explores new technologies to share his knowledge through writing.